Victoria Anders

Recent Posts

The  EU General Data Protection Regulation (GDPR)

Dos and Don’ts in data privacy in 2018 - the year of the GDPR

New year, new regulations! We all knew it was coming.  2018 will be all about data privacy and data security and the infamous General Data Protection Regulation (GDPR). The GDPR will apply to all companies and organizations processing[...]

Read More

ePrivacyseal

 At Beaconinside we care a great deal about the privacy and security of data and we want to create the best possible security conditions for your customers and you. We make it our duty to always follow more security regulations and criteria than just the ones required by law. And now we are glad[...]

Read More

We agree to the Code of Conduct: Location & Privacy

 We officially signed the Code of Conduct: Location & Privacy. We fully commit to follow additional requirements besides the German legal data protection regulations. Nowadays data security is an important issue in almost every sector.

Read More

Micro-moments are important touchpoints within today’s customer journey

Creating Important Micro-Moments

The influence and use of mobile devices has increased over the past few years. Unsurprisingly the way we use the portable all-rounders has changed as well as an increasing relevance is attributed to them. In this way smartphones are not only interesting for a[...]

Read More

Physical Web and Nearby Notifications

Beaconinside supports Physical Web beacons

We are excited to announce the full support for Physical Web beacons. This means, you can now easily manage large fleets of Eddystone-URLs beacons in one central system, including insightful and actionable analytics.

Read More

Beaconinside MANAGE, simplified!

Manage your Proximity technologies via smartphone, tablet and desktop

Another important milestone to reach our goal to offer the best beacon management solution on the market. We completely redesigned our web portal to meet the needs of large-scale beacon networks. Easily manage iBeacon, Eddystone[...]

Read More

Secure Beacon Networks with Eddystone-EID and Eddystone-eTLM

Update to the Eddystone standard focussing on security and flexibility

These days Google announced a major specification update to the open Eddystone beacon standard. The focus is on security, encypted telemetry data and more flexibility when it comes to the configuration of beacons. In this blog[...]

Read More

Beacon Manager App 3.0 for Android

The Beacon Manager App supports iBeacon, Eddystone and Physical Web

A major milestone for vendor-independent beacon management on Android. Easily discover, manage and configure any iBeacon, Eddystone and Physical Web beacon. A Beaconinside account is optional to manage all your beacons on-the-go.

Read More

The Physical Web by Google

How the Physical Web Works on Chrome for Android

The Internet of Things (IoT) presents a vision of billions of Internet connected devices from air quality sensors to everyday objects like household appliances or vending machines. But how do people interact with these devices in the future where[...]

Read More

Transparency around Beacon Battery Lifetime

First of all, the energy consumption of all beacons on the market depends primarily on the used Bluetooth Low Energy chip and it's Rx/Tx (Receiving & Transmitting) power consumption when advertising. We use the TI CC2640 which is one of the best chips on the market, especially compared to other[...]

Read More
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Victoria Anders

Recent Posts

The  EU General Data Protection Regulation (GDPR)

Posted by Victoria Anders on 1/10/18 1:21 PM

Dos and Don’ts in data privacy in 2018 - the year of the GDPR

New year, new regulations! We all knew it was coming.  2018 will be all about data privacy and data security and the infamous General Data Protection Regulation (GDPR). The GDPR will apply to all companies and organizations processing and holding personal data or monitoring the behavior of individuals residing in the European Union - whether located within or outside of the EU. We want to give you some useful information and a quick overview of the key changes:

 

Read More

ePrivacyseal

Posted by Victoria Anders on 11/24/17 10:00 AM

 At Beaconinside we care a great deal about the privacy and security of data and we want to create the best possible security conditions for your customers and you. We make it our duty to always follow more security regulations and criteria than just the ones required by law. And now we are glad to announce that the Proximity DMP conforms to further requirements: We are awarded with the ePrivacyseal EU by ePrivacy GmbH!

Read More

We agree to the Code of Conduct: Location & Privacy

Posted by Victoria Anders on 11/15/17 2:05 PM

 We officially signed the Code of Conduct: Location & Privacy. We fully commit to follow additional requirements besides the German legal data protection regulations. Nowadays data security is an important issue in almost every sector.

What is the Code of Conduct: Location & Privacy?

The Code of Conduct was created by the Location Based Marketing Association (LMBA) and combines legal data regulations with additional demands and regulations set by the LMBA. The aim of the LMBA is to brace the consumer's trust in Location Based Marketing and Services.

The Code of Conduct: Location & Privacy is an indication for the users that the company offering these services is handling their data privately. Additionally the signing companies agree to use the personal information only if the users give their consent to survey, process and use their personal data to optimize the offered services. Moreover by signing this Code of Conduct companies commit by choice to protect the privacy security and generate transparency and fairness in the communication with the user. 

 

 

Read More

Micro-moments are important touchpoints within today’s customer journey

Posted by Victoria Anders on 10/30/17 2:32 PM

Creating Important Micro-Moments

The influence and use of mobile devices has increased over the past few years. Unsurprisingly the way we use the portable all-rounders has changed as well as an increasing relevance is attributed to them. In this way smartphones are not only interesting for a private use only but are getting more and more important for brands and marketers to get in contact with their customers.

Read More

Physical Web and Nearby Notifications

Posted by Victoria Anders on 10/25/17 7:07 PM

Beaconinside supports Physical Web beacons

We are excited to announce the full support for Physical Web beacons. This means, you can now easily manage large fleets of Eddystone-URLs beacons in one central system, including insightful and actionable analytics.

Read More

Beaconinside MANAGE, simplified!

Posted by Victoria Anders on 10/25/17 7:06 PM

Manage your Proximity technologies via smartphone, tablet and desktop

Another important milestone to reach our goal to offer the best beacon management solution on the market. We completely redesigned our web portal to meet the needs of large-scale beacon networks. Easily manage iBeacon, Eddystone and Physical Web beacon networks of any size from your smartphone, tablet or desktop. Full responsiveness and a mobile-friendly design help with every day tasks like adding new beacons or checking latest visitor metrics while on-the-go.

Read More

Secure Beacon Networks with Eddystone-EID and Eddystone-eTLM

Posted by Victoria Anders on 10/25/17 6:56 PM

Update to the Eddystone standard focussing on security and flexibility

These days Google announced a major specification update to the open Eddystone beacon standard. The focus is on security, encypted telemetry data and more flexibility when it comes to the configuration of beacons. In this blog post we shed some light onto this standard, which was originally launched mid 2015, and give a brief overview of all its different frame types.

Read More

Beacon Manager App 3.0 for Android

Posted by Victoria Anders on 10/25/17 6:52 PM

The Beacon Manager App supports iBeacon, Eddystone and Physical Web

A major milestone for vendor-independent beacon management on Android.
Easily discover, manage and configure any iBeacon, Eddystone and Physical Web beacon. A Beaconinside account is optional to manage all your beacons on-the-go.

Read More

The Physical Web by Google

Posted by Victoria Anders on 10/25/17 6:50 PM

How the Physical Web Works on Chrome for Android

The Internet of Things (IoT) presents a vision of billions of Internet connected devices from air quality sensors to everyday objects like household appliances or vending machines. But how do people interact with these devices in the future where smartphones, smart watches and smart glasses are ubiquitous?

Read More

Transparency around Beacon Battery Lifetime

Posted by Victoria Anders on 10/25/17 6:48 PM

First of all, the energy consumption of all beacons on the market depends primarily on the used Bluetooth Low Energy chip and it's Rx/Tx (Receiving & Transmitting) power consumption when advertising. We use the TI CC2640 which is one of the best chips on the market, especially compared to other manufacturers using the nRF51822.

Read More