Victoria Anders

Recent Posts

Map your Beacons and Geofence

The new geofence support

Read More

MANAGE API

Accounts, Beacons, Groups

We recently released our MANAGE API to easily automate rollout and configuration processes and build the tools that work best for you. Everything that can be done in the Beaconinside MANAGE web dashboard can be reimplemented by using the Beaconinside APIs.

Read More

Beacons in Retail

Beacons have infinite uses within retail establishments - loyalty, coupons, data analysis, and so on. Below are some of the most common and useful cases.

 

Loyalty Programs

For more on loyalty programs, see the page titled "Hackathon Guide", as it outlines many ways that various retailers are[...]

Read More

Old Industry, New Tech

Beacons in Taxis

Leave it to London to optimize the classic black taxi: they are being outfitted with one BLE beacon each to allow advertisers and app-based businesses to reach consumers via instantaneous notifications during their daily commute. The plan is laid out for 5,000 taxis thus far,[...]

Read More

Beacons for Gamification

CES Scavenger Hunt

The Consumer Electronics Showcase (CES) is one of the largest tech conferences, held annualy in Las Vegas (Nevada, United States). The conference bosts hundreds of exhibits spanning many venues, some which are more off the beaten path than others. In an effort to encourage[...]

Read More

Beacons in Transportation

How can beacons be used to make it easier to get from A to B? Various cities are using beacons to make public transport easier and companies are using beacons to facilitate private transportation.

If you're looking for information about walking tours (we acknowledge that walking is a form of[...]

Read More

Beacons in Hotels

Check-in and Room Key

 

Read More

Developers, Developers! - Welcome to the Developer Hub!

Check out our brand new Developer Hub to learn about beacon and proximity solutions. Tutorials and guides will help you understand and scale proximity applications.

Read More

Use Cases for Beacons

Easy, fun, use cases

Are you sitting at a hackathon in the Internet of Things track, staring down some beacons and not sure where to go?

Read More
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Victoria Anders

Recent Posts

Map your Beacons and Geofence

Posted by Victoria Anders on 10/25/17 6:45 PM

The new geofence support

Read More

MANAGE API

Posted by Victoria Anders on 10/25/17 6:43 PM

Accounts, Beacons, Groups

We recently released our MANAGE API to easily automate rollout and configuration processes and build the tools that work best for you. Everything that can be done in the Beaconinside MANAGE web dashboard can be reimplemented by using the Beaconinside APIs.

Read More

Beacons in Retail

Posted by Victoria Anders on 10/25/17 6:41 PM

Beacons have infinite uses within retail establishments - loyalty, coupons, data analysis, and so on. Below are some of the most common and useful cases.

 

Loyalty Programs

For more on loyalty programs, see the page titled "Hackathon Guide", as it outlines many ways that various retailers are implementing loyalty programs.

 

Finding your favorite brands

Several use cases involve the difficulty of finding a particular display within a larger department store. For example, a brand may seek to create a means by which customers can locate its products within a store.

Reload Labs, manufacturer of refillable perfume cartridges, has partnered with Beaconinside to create an in-store loyalty program. Reload is a product and brand with displays in 1300 stores worldwide. As they don’t have their own store, they are using beacons – one in each display – to allow their customers to locate their product within department stores. Reload has an app which will provide notifications and special deals to its users, but department stores will also be able to integrate the beacon with their own apps if they are also embracing beacon technology.

 

 

Other initiatives are not on behalf of specific brands, but partnerships between brands, retailers, and the fashion industry as whole, to use beacons to aid people in buying stylish clothing.

Elle Magazine has partnered with shopping apps RetailMeNot and ShopAdvisor (audiences upward of 25 million), as well as many retailers, to create a system that gives consumers shopping and fashion advice and brands and retailers new sales. This system is powered by beacons within retail establishments that detect users of the apps within the store and send them a notification encouraging them to “Shop Now with Elle!” Consumers are then able to browse content from the current issue of Elle, including finding items which were featured in the most recent issue and are available for purchase in the store they’re currently in. The content includes items in many establishments and by many brands.

 

Footfall Tracking

While many retail cases are customer facing, many are focused on gathering insights from customer behavior.

ebebek, a large Turkish retailer of all things babies, has partnered with Beaconinside and intelliAd to create a beacon infrastructure allowing the store to simulate online shopping analytics for in-store interactions.

20 or 25 beacons have been placed in each of ebebek’s 50 brick and mortar locations, which interact with ebebek’s app. This allows them to integrate in-store behavior, including linger time and traffic patterns, with online interactions such as social media interaction and pages viewed. With the combination of these data ebebek is able to reconstruct a complete customer journey - hopefully ending in a sale.

 

 

In-store advertising

Some retailers are using beacons to try to make conversion happen. The customer has already made it to your store, or at least very close to your store, so how do you get them to buy something? There are various solutions, but most involve sending out push notifications reminding consumers of ongoing specials or simply that your store exists.

Apple was the first company to do a complete roll-out of in-store iBeacon, owing to them having invented the concept. The Apple Store App already existed, so adding iBeacon functionality was only a matter of shipping an update. The update adds many new functionalities, including checking out via smartphone and picking up online orders. As customers walk through the store they receive push notifications which are hyper-local. For example a customer walking through the iPhone section may receive a notification encouraging them to check their upgrade availability, where a customer browsing MacBooks may receive a link to online reviews. The beacon system works only for iOS users, of course.

Apple has a large enough brand following to convince users to download an app just for their brand, but most brands do not have that luxury. Solutionis are emerging to fight this barrier, such as having an app for a whole mall or, ideally, one app to rule them all.

GeoMall, a startup out of South Africa has created a way for individual retailers housed within large shopping centers to attract customers. Consumers will download one app for all participating malls, and then select which stores and brands they are interested in. When a consumer enters an enabled mall, they will receive notifications from brands and stores they follow, potentially highlighting sales and giving directions. Retailers will pay for the service and be completely able to customize which messages get sent to customers at various times and locations. GeoMall is also hoping to integrate mobile payment.

Read More

Old Industry, New Tech

Posted by Victoria Anders on 10/25/17 6:40 PM

Beacons in Taxis

Leave it to London to optimize the classic black taxi: they are being outfitted with one BLE beacon each to allow advertisers and app-based businesses to reach consumers via instantaneous notifications during their daily commute. The plan is laid out for 5,000 taxis thus far, each making an average of 4,500 journeys per year. For taxi riders, this will mean more direct access to retail and dining in various neighborhoods of London, and content to alleviate the boredom of the ride.

Read More

Beacons for Gamification

Posted by Victoria Anders on 10/25/17 6:39 PM

CES Scavenger Hunt

The Consumer Electronics Showcase (CES) is one of the largest tech conferences, held annualy in Las Vegas (Nevada, United States). The conference bosts hundreds of exhibits spanning many venues, some which are more off the beaten path than others. In an effort to encourage attendees to interact more with sponsors’ exhibits and explore the less popular exhibits, CES created a beacon-enabled scavenger hunt.

Read More

Beacons in Transportation

Posted by Victoria Anders on 10/25/17 6:39 PM

How can beacons be used to make it easier to get from A to B? Various cities are using beacons to make public transport easier and companies are using beacons to facilitate private transportation.

If you're looking for information about walking tours (we acknowledge that walking is a form of transportation), refer to the page called "Hackathon Guide" which outlines many forms of walking tours using beacons.

 

Planes

We all know flying is stressful, and it's not helped by huge, crowded airports. For this reason, several airports are implementing beacon infrastructres to help patrons navigate the airport.

San Francisco Airport (SFO) has installed over 300 beacons in its terminals and created an app to aid the visually impaired in navigating the airport. Users will be able to use the app-and-beacon infrastructure to locate their departure gate, the nearest restroom, or even a power outlet or coffee. For those able to see, the app has a navigation system with a UI similar to GPS. For those who are unable to see their screens, the app works with Apple’s voiceover feature to read out points of interest as their beacons ping the user’s smartphone. Eventually the airport plans to make the app available to all travelers, but its primary focus is aiding those with disabilities.

 

 

Trains

One of the most frustrating experiences is a delay on the Deutsche Bahn. For those who live in less punctual societies than Germany, train delays are an even more frequent problem. One often does not know how late their train will be, and when they will end up where they're going. A recent collaboration between Google and the city of Portland, Oregon (United States) seeks to use beacons to take some of this stress out of riding the train:

Trimet, the light rail provider in Portland, OR (USA) has partnered with Google to add a beacon infrastructure to its 87 stations. The beacons will not interact with the Trimet app, but rather with the most recent version of Google Maps, allowing a wider reach. As patrons stand on the platform they will receive updates about incoming trains and most importantly, expected delays. The beacon infrastructure will operate wirelessly and update in real time, thus providing information which is more reliable than the arrival/departure board.

 

Automobiles

The taxi industry is one transportation industry that has been shaken up recently by apps like Uber and Lyft, and is in need of innovation to hold its market share. One strategy being employed is to use beacons, one per cab, to make traditional taxis more like Uber:

An app called Hailo is using beacon technology to make regular cabs feel more like Ubers. The app is used to call a cab and interacts with a beacon inside the taxi to identify which rider is in which taxi. The app then automatically charges the rider for the fare, without them worrying about it at the end of the ride – as if it were an Uber. If the user has Hailo, but didn’t use it to call the cab, they will still be able to “pay with Hailo” in beacon-enabled taxis.

 

Another transportation app, TaxiMagic, is using beacon-enabled cabs to distribute referral codes. Users just exiting a cab will be able to send a referral code to anyone within range of the cab’s beacon, not just those people they have in their contacts list.

For those markets where taxi ridership is not wavering, taxi companies are using beacons to generate advertising revenue:

London’s black cabs are being outfitted with one beacon each to allow mobile advertisers to reach an ideally situated audience - wealthy, captive, and likely on their phone. Customers using an app to interact with black cabs will be asked to opt-in to receiving advertisements. The plan is to select advertisers that can allow riders to discover new things in London, such as restaurants they may not have tried before and suggestions for riders based on location within the city and other non-personally identifiable information. Studies show that these types of localized and tailored advertisements can result in click through rates upwards of 30%.

Read More

Beacons in Hotels

Posted by Victoria Anders on 10/25/17 6:03 PM

Check-in and Room Key

 

Read More

Developers, Developers! - Welcome to the Developer Hub!

Posted by Victoria Anders on 10/25/17 5:41 PM

Check out our brand new Developer Hub to learn about beacon and proximity solutions. Tutorials and guides will help you understand and scale proximity applications.

Read More

Use Cases for Beacons

Posted by Victoria Anders on 10/25/17 5:13 PM

Easy, fun, use cases

Are you sitting at a hackathon in the Internet of Things track, staring down some beacons and not sure where to go?

Read More