The  EU General Data Protection Regulation (GDPR)

Dos and Don’ts in data privacy in 2018 - the year of the GDPR

New year, new regulations! We all knew it was coming.  2018 will be all about data privacy and data security and the infamous General Data Protection Regulation (GDPR). The GDPR will apply to all companies and organizations processing[...]

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Esprit - better shopping experience with beacons

Esprit enriches the shopping experience with beacons

In today's times, when shoppers are switching between online and offline, back and forth, it is critical for retailers and brands to embrace an omni channel strategy that covers both. Online and offline. Customers expect a smooth transition,[...]

Read More

ePrivacyseal

 At Beaconinside we care a great deal about the privacy and security of data and we want to create the best possible security conditions for your customers and you. We make it our duty to always follow more security regulations and criteria than just the ones required by law. And now we are glad[...]

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We agree to the Code of Conduct: Location & Privacy

 We officially signed the Code of Conduct: Location & Privacy. We fully commit to follow additional requirements besides the German legal data protection regulations. Nowadays data security is an important issue in almost every sector.

Read More

Beaconinside is leader in proximity platforms

The  Unacast Proximity Report appoints us as the European leader in proximity platforms

The Proximity.Direcotry Report, which is provided by Unacast lists Beaconinside on second place in the worldwide listing of proximity platforms.

Read More

Micro-moments are important touchpoints within today’s customer journey

Creating Important Micro-Moments

The influence and use of mobile devices has increased over the past few years. Unsurprisingly the way we use the portable all-rounders has changed as well as an increasing relevance is attributed to them. In this way smartphones are not only interesting for a[...]

Read More

New Features - Proximity DMP - May 2017

Get to know all the new features of the Proximity DMP released this May 2017

This May we released many new features enhancing the functionalities of the Proximity DMP

Read More

Shoplink - Mobile shoppers today don’t just want to collect rewards

Shoplink is creating a holistic shopping experience for their app users based on the Beaconinside Proximity Platform

End of last year shopkick announced the strategic decision to leave the German market. With that decision it is leaving a gap in the fast growing market for proximity marketing and[...]

Read More

Physical Web and Nearby Notifications

Beaconinside supports Physical Web beacons

We are excited to announce the full support for Physical Web beacons. This means, you can now easily manage large fleets of Eddystone-URLs beacons in one central system, including insightful and actionable analytics.

Read More

Beaconinside MANAGE, simplified!

Manage your Proximity technologies via smartphone, tablet and desktop

Another important milestone to reach our goal to offer the best beacon management solution on the market. We completely redesigned our web portal to meet the needs of large-scale beacon networks. Easily manage iBeacon, Eddystone[...]

Read More
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The  EU General Data Protection Regulation (GDPR)

Posted by Victoria Anders on 1/10/18 1:21 PM

Dos and Don’ts in data privacy in 2018 - the year of the GDPR

New year, new regulations! We all knew it was coming.  2018 will be all about data privacy and data security and the infamous General Data Protection Regulation (GDPR). The GDPR will apply to all companies and organizations processing and holding personal data or monitoring the behavior of individuals residing in the European Union - whether located within or outside of the EU. We want to give you some useful information and a quick overview of the key changes:

 

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Esprit - better shopping experience with beacons

Posted by Elina Muratow on 12/1/17 1:25 PM

Esprit enriches the shopping experience with beacons

In today's times, when shoppers are switching between online and offline, back and forth, it is critical for retailers and brands to embrace an omni channel strategy that covers both. Online and offline. Customers expect a smooth transition, when they leave the online shopping world and go into the physical world, but always staying connected via smartphone. Keeping it close, to use it as a digital enhancement to their physical shopping experience at any moment they need. (Google describes this as Micro Moments)

Read More

ePrivacyseal

Posted by Victoria Anders on 11/24/17 10:00 AM

 At Beaconinside we care a great deal about the privacy and security of data and we want to create the best possible security conditions for your customers and you. We make it our duty to always follow more security regulations and criteria than just the ones required by law. And now we are glad to announce that the Proximity DMP conforms to further requirements: We are awarded with the ePrivacyseal EU by ePrivacy GmbH!

Read More

We agree to the Code of Conduct: Location & Privacy

Posted by Victoria Anders on 11/15/17 2:05 PM

 We officially signed the Code of Conduct: Location & Privacy. We fully commit to follow additional requirements besides the German legal data protection regulations. Nowadays data security is an important issue in almost every sector.

What is the Code of Conduct: Location & Privacy?

The Code of Conduct was created by the Location Based Marketing Association (LMBA) and combines legal data regulations with additional demands and regulations set by the LMBA. The aim of the LMBA is to brace the consumer's trust in Location Based Marketing and Services.

The Code of Conduct: Location & Privacy is an indication for the users that the company offering these services is handling their data privately. Additionally the signing companies agree to use the personal information only if the users give their consent to survey, process and use their personal data to optimize the offered services. Moreover by signing this Code of Conduct companies commit by choice to protect the privacy security and generate transparency and fairness in the communication with the user. 

 

 

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Beaconinside is leader in proximity platforms

Posted by Elina Muratow on 11/3/17 11:55 AM

The  Unacast Proximity Report appoints us as the European leader in proximity platforms

The Proximity.Direcotry Report, which is provided by Unacast lists Beaconinside on second place in the worldwide listing of proximity platforms.

Read More

Micro-moments are important touchpoints within today’s customer journey

Posted by Victoria Anders on 10/30/17 2:32 PM

Creating Important Micro-Moments

The influence and use of mobile devices has increased over the past few years. Unsurprisingly the way we use the portable all-rounders has changed as well as an increasing relevance is attributed to them. In this way smartphones are not only interesting for a private use only but are getting more and more important for brands and marketers to get in contact with their customers.

Read More

New Features - Proximity DMP - May 2017

Posted by Elina Muratow on 10/25/17 7:11 PM

Get to know all the new features of the Proximity DMP released this May 2017

This May we released many new features enhancing the functionalities of the Proximity DMP

Read More

Shoplink - Mobile shoppers today don’t just want to collect rewards

Posted by Elina Muratow on 10/25/17 7:08 PM

Shoplink is creating a holistic shopping experience for their app users based on the Beaconinside Proximity Platform

End of last year shopkick announced the strategic decision to leave the German market. With that decision it is leaving a gap in the fast growing market for proximity marketing and loyalty solution apps. Now Shoplink wants to continue the legacy of the market leader. This venture is lead by Dino Scheidt, the former director retail at shopkick.

Read More

Physical Web and Nearby Notifications

Posted by Victoria Anders on 10/25/17 7:07 PM

Beaconinside supports Physical Web beacons

We are excited to announce the full support for Physical Web beacons. This means, you can now easily manage large fleets of Eddystone-URLs beacons in one central system, including insightful and actionable analytics.

Read More

Beaconinside MANAGE, simplified!

Posted by Victoria Anders on 10/25/17 7:06 PM

Manage your Proximity technologies via smartphone, tablet and desktop

Another important milestone to reach our goal to offer the best beacon management solution on the market. We completely redesigned our web portal to meet the needs of large-scale beacon networks. Easily manage iBeacon, Eddystone and Physical Web beacon networks of any size from your smartphone, tablet or desktop. Full responsiveness and a mobile-friendly design help with every day tasks like adding new beacons or checking latest visitor metrics while on-the-go.

Read More