Secure Beacon Networks with Eddystone-EID and Eddystone-eTLM

Update to the Eddystone standard focussing on security and flexibility

These days Google announced a major specification update to the open Eddystone beacon standard. The focus is on security, encypted telemetry data and more flexibility when it comes to the configuration of beacons. In this blog[...]

Read More

We are first in Germany to support Eddystone™-EID

Eddystone™-EID for Secure Beacon Networks (PR)

  • Integration of Eddystone™-EID into product portfolio in collaboration with Google™
  • Parallel launch of Eddystone-eTLM to encrypt telemetry and sensor data
  • New frame to prevent beacon harvesting and spoofing
  • Beaconinside BEACON now supports Physical[...]
Read More

Beacon Manager App 3.0 for Android

The Beacon Manager App supports iBeacon, Eddystone and Physical Web

A major milestone for vendor-independent beacon management on Android. Easily discover, manage and configure any iBeacon, Eddystone and Physical Web beacon. A Beaconinside account is optional to manage all your beacons on-the-go.

Read More

The Physical Web by Google

How the Physical Web Works on Chrome for Android

The Internet of Things (IoT) presents a vision of billions of Internet connected devices from air quality sensors to everyday objects like household appliances or vending machines. But how do people interact with these devices in the future where[...]

Read More

Transparency around Beacon Battery Lifetime

First of all, the energy consumption of all beacons on the market depends primarily on the used Bluetooth Low Energy chip and it's Rx/Tx (Receiving & Transmitting) power consumption when advertising. We use the TI CC2640 which is one of the best chips on the market, especially compared to other[...]

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Map your Beacons and Geofence

The new geofence support

Read More

MANAGE API

Accounts, Beacons, Groups

We recently released our MANAGE API to easily automate rollout and configuration processes and build the tools that work best for you. Everything that can be done in the Beaconinside MANAGE web dashboard can be reimplemented by using the Beaconinside APIs.

Read More

Beacons in Retail

Beacons have infinite uses within retail establishments - loyalty, coupons, data analysis, and so on. Below are some of the most common and useful cases.

 

Loyalty Programs

For more on loyalty programs, see the page titled "Hackathon Guide", as it outlines many ways that various retailers are[...]

Read More

Old Industry, New Tech

Beacons in Taxis

Leave it to London to optimize the classic black taxi: they are being outfitted with one BLE beacon each to allow advertisers and app-based businesses to reach consumers via instantaneous notifications during their daily commute. The plan is laid out for 5,000 taxis thus far,[...]

Read More

Beacons for Gamification

CES Scavenger Hunt

The Consumer Electronics Showcase (CES) is one of the largest tech conferences, held annualy in Las Vegas (Nevada, United States). The conference bosts hundreds of exhibits spanning many venues, some which are more off the beaten path than others. In an effort to encourage[...]

Read More
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Secure Beacon Networks with Eddystone-EID and Eddystone-eTLM

Posted by Victoria Anders on 10/25/17 6:56 PM

Update to the Eddystone standard focussing on security and flexibility

These days Google announced a major specification update to the open Eddystone beacon standard. The focus is on security, encypted telemetry data and more flexibility when it comes to the configuration of beacons. In this blog post we shed some light onto this standard, which was originally launched mid 2015, and give a brief overview of all its different frame types.

Read More

We are first in Germany to support Eddystone™-EID

Posted by Cornelius Rabsch on 10/25/17 6:54 PM

Eddystone™-EID for Secure Beacon Networks (PR)

  • Integration of Eddystone™-EID into product portfolio in collaboration with Google™
  • Parallel launch of Eddystone-eTLM to encrypt telemetry and sensor data
  • New frame to prevent beacon harvesting and spoofing
  • Beaconinside BEACON now supports Physical Web/Eddystone-URL, Eddystone-EID, Eddystone-UID and iBeacon advertising

 

Read More

Beacon Manager App 3.0 for Android

Posted by Victoria Anders on 10/25/17 6:52 PM

The Beacon Manager App supports iBeacon, Eddystone and Physical Web

A major milestone for vendor-independent beacon management on Android.
Easily discover, manage and configure any iBeacon, Eddystone and Physical Web beacon. A Beaconinside account is optional to manage all your beacons on-the-go.

Read More

The Physical Web by Google

Posted by Victoria Anders on 10/25/17 6:50 PM

How the Physical Web Works on Chrome for Android

The Internet of Things (IoT) presents a vision of billions of Internet connected devices from air quality sensors to everyday objects like household appliances or vending machines. But how do people interact with these devices in the future where smartphones, smart watches and smart glasses are ubiquitous?

Read More

Transparency around Beacon Battery Lifetime

Posted by Victoria Anders on 10/25/17 6:48 PM

First of all, the energy consumption of all beacons on the market depends primarily on the used Bluetooth Low Energy chip and it's Rx/Tx (Receiving & Transmitting) power consumption when advertising. We use the TI CC2640 which is one of the best chips on the market, especially compared to other manufacturers using the nRF51822.

Read More

Map your Beacons and Geofence

Posted by Victoria Anders on 10/25/17 6:45 PM

The new geofence support

Read More

MANAGE API

Posted by Victoria Anders on 10/25/17 6:43 PM

Accounts, Beacons, Groups

We recently released our MANAGE API to easily automate rollout and configuration processes and build the tools that work best for you. Everything that can be done in the Beaconinside MANAGE web dashboard can be reimplemented by using the Beaconinside APIs.

Read More

Beacons in Retail

Posted by Victoria Anders on 10/25/17 6:41 PM

Beacons have infinite uses within retail establishments - loyalty, coupons, data analysis, and so on. Below are some of the most common and useful cases.

 

Loyalty Programs

For more on loyalty programs, see the page titled "Hackathon Guide", as it outlines many ways that various retailers are implementing loyalty programs.

 

Finding your favorite brands

Several use cases involve the difficulty of finding a particular display within a larger department store. For example, a brand may seek to create a means by which customers can locate its products within a store.

Reload Labs, manufacturer of refillable perfume cartridges, has partnered with Beaconinside to create an in-store loyalty program. Reload is a product and brand with displays in 1300 stores worldwide. As they don’t have their own store, they are using beacons – one in each display – to allow their customers to locate their product within department stores. Reload has an app which will provide notifications and special deals to its users, but department stores will also be able to integrate the beacon with their own apps if they are also embracing beacon technology.

 

 

Other initiatives are not on behalf of specific brands, but partnerships between brands, retailers, and the fashion industry as whole, to use beacons to aid people in buying stylish clothing.

Elle Magazine has partnered with shopping apps RetailMeNot and ShopAdvisor (audiences upward of 25 million), as well as many retailers, to create a system that gives consumers shopping and fashion advice and brands and retailers new sales. This system is powered by beacons within retail establishments that detect users of the apps within the store and send them a notification encouraging them to “Shop Now with Elle!” Consumers are then able to browse content from the current issue of Elle, including finding items which were featured in the most recent issue and are available for purchase in the store they’re currently in. The content includes items in many establishments and by many brands.

 

Footfall Tracking

While many retail cases are customer facing, many are focused on gathering insights from customer behavior.

ebebek, a large Turkish retailer of all things babies, has partnered with Beaconinside and intelliAd to create a beacon infrastructure allowing the store to simulate online shopping analytics for in-store interactions.

20 or 25 beacons have been placed in each of ebebek’s 50 brick and mortar locations, which interact with ebebek’s app. This allows them to integrate in-store behavior, including linger time and traffic patterns, with online interactions such as social media interaction and pages viewed. With the combination of these data ebebek is able to reconstruct a complete customer journey - hopefully ending in a sale.

 

 

In-store advertising

Some retailers are using beacons to try to make conversion happen. The customer has already made it to your store, or at least very close to your store, so how do you get them to buy something? There are various solutions, but most involve sending out push notifications reminding consumers of ongoing specials or simply that your store exists.

Apple was the first company to do a complete roll-out of in-store iBeacon, owing to them having invented the concept. The Apple Store App already existed, so adding iBeacon functionality was only a matter of shipping an update. The update adds many new functionalities, including checking out via smartphone and picking up online orders. As customers walk through the store they receive push notifications which are hyper-local. For example a customer walking through the iPhone section may receive a notification encouraging them to check their upgrade availability, where a customer browsing MacBooks may receive a link to online reviews. The beacon system works only for iOS users, of course.

Apple has a large enough brand following to convince users to download an app just for their brand, but most brands do not have that luxury. Solutionis are emerging to fight this barrier, such as having an app for a whole mall or, ideally, one app to rule them all.

GeoMall, a startup out of South Africa has created a way for individual retailers housed within large shopping centers to attract customers. Consumers will download one app for all participating malls, and then select which stores and brands they are interested in. When a consumer enters an enabled mall, they will receive notifications from brands and stores they follow, potentially highlighting sales and giving directions. Retailers will pay for the service and be completely able to customize which messages get sent to customers at various times and locations. GeoMall is also hoping to integrate mobile payment.

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Old Industry, New Tech

Posted by Victoria Anders on 10/25/17 6:40 PM

Beacons in Taxis

Leave it to London to optimize the classic black taxi: they are being outfitted with one BLE beacon each to allow advertisers and app-based businesses to reach consumers via instantaneous notifications during their daily commute. The plan is laid out for 5,000 taxis thus far, each making an average of 4,500 journeys per year. For taxi riders, this will mean more direct access to retail and dining in various neighborhoods of London, and content to alleviate the boredom of the ride.

Read More

Beacons for Gamification

Posted by Victoria Anders on 10/25/17 6:39 PM

CES Scavenger Hunt

The Consumer Electronics Showcase (CES) is one of the largest tech conferences, held annualy in Las Vegas (Nevada, United States). The conference bosts hundreds of exhibits spanning many venues, some which are more off the beaten path than others. In an effort to encourage attendees to interact more with sponsors’ exhibits and explore the less popular exhibits, CES created a beacon-enabled scavenger hunt.

Read More